HIGHWAY RADIO: California, Nevada, Arizona

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Highway Radio Entertainment Reporter Bart Torres, Highway Radio President Kirk Anderson, Highway Radio Promotions/ Operations Manager John Gregg, and Highway Radio's Blake Bradley. Las Vegas Connection's Bart Torres & wife Ricki along with Highway Radio's Vice President of Sales Judy Robinson visit with Las vegas Entertainer Julio Iglesias.
Howard Anderson, KHWY Inc President and founder of the Highway Radio format (see history) discusses trends in Las Vegas tourism with Highway Radio President Kirk Anderson and Southern California Broadcasters Associations Mary Beth Garber. The Highway Stations have had billboards on the I-15 for over 20 years. The heritage radio format, providing constant traffic and weather information, have become as much  a necessity for Vegas and Laughlin travelers as gasoline and rest stops.


Here are three examples of our adopt a highway signs for The Drive, Highway Country and The Highway Stations

 Highway Radio has adopted over 200 miles of California Highways. On the I-15 and I-40 to Las Vegas and Laughlin, logo's from all three of Highway Radio's formats can be found along the interstate.

Each sign informs travelers what frequency to tune to depending on what transmitter the traveler is closest to. While proving  to be a smart call to action advertising campaign, Highway Radio is also doing its part to keep Mojave Desert Highways Clean.


Highway Country billboard on Interstate 15. One of many logos for Highway Country that can be found on the drive to Las Vegas and Laughlin. A Highway Stations Logo can be found on billboards at Outlet Centers at Barstow and at Primm/Stateline, both on the I-15.
These are popular travelers rest stops. These logos remind listeners to tune to The Highway Stations when they get back on the road. This Drive billboard is one of many located along the I-15 on the way to Las Vegas.

Each billboard highlights the frequency to turn to hear Highway Rock on THE DRIVE!!!


The Bright Yellow Highway Van can often be seen traveling across the Mojave Desert on I-15 and I-40 and in Vegas and Laughlin.

When you spot The Highway Van, be sure to tune in to your favorite Highway Radio format to find out what John "The Van Guy" is giving away. Some of the Highway Van's regular stops include, Buffalo Bills at Primm, The World's Tallest Thermometer and The Thomas and Mack Center in Las Vegas.


Look for the THE DRIVE VAN at some of the hottest Vegas and Laughlin events.

A recent LA TIMES CALENDAR article featured Highway Radio's premiere of its newest format THE DRIVE.
Highway Radio Program Director, Lance Todd on the air during a busy Friday afternoon drive across the Mojave.


Highway Radio's Promotions Director John Gregg and The Highway Stations personality Cory Baker park the Highway Van at the Fremont Street Experience in Las Vegas.

The skyline of New York New York Las Vegas features The Highway Stations logo.
THE DRIVE billboard ROCKS the New York New York Hotel & Casino's Time Square.


The Bright Yellow Highway Van appears at the annual Huck Finn Jubilee Blue Grass Festival, held every year over Fathers Day weekend in Victorville California.
This Year Highway Radio's Highway Country helped welcome Patty Loveless to Huck Finn.		 Highway Radio along with Rhodes Homes, Coke, Smith's Food and other generous sponsors, gave away a condominium in Las Vegas in the year 2002. An extensive on air promotion on The Highway Stations and Highway Country was backed by point of purchase, billboards and extensiving planning by the Las Vegas marketing office.
Here is an example of a billboard located on the I-15 to Vegas.


A line forms at The Highway Van's live broadcast at Fashion Outlet's Primm Valley on the way to Las Vegas.

The Highway Prize Wheel was full of Vegas show tickets including tickets to see Blue Man Group and Celine Dion.

A line forms at The Highway Van's live broadcast at Fashion Outlet's Primm Valley on the way to Las Vegas.

The Highway Prize Wheel was full of Vegas show tickets including tickets to see Blue Man Group and Celine Dion.

John "The Van Guy" Gregg interviews John Belushi and Bruce Springsteen at Fashion Outlets at Primm.

The "celebrities" from the Imperial Palace Las Vegas show "Legends in Concert"

In the background Highway Radio's Blake Bradley helps listeners spin The Highway Prize Wheel.


The Highway Stations Personality Cory Baker entertains "THE BUD GIRLS" at Primm Valley Resorts Highway Radio Listeners spin The Highway Prize Wheel at Mc Donald's in Barstow




"Mr. Edgewater" from The Edgewater Hotel In Laughlin and Highway Radio at Del Taco in Barstow

  



Highway Radio and Primm Valley Resort's gave away free gas to travelers heading to Las Vegas.  


Calico Ghost Town Spring Fest


Highway Dice Primm Valley Resort

Barstow Studios
1611 E. Main St.
P.O. Box 1668
Barstow, CA 92312
(760) 256-0326
(760) 256-9507 FAX
 Mojave Traffic Hotline: 800-231-9899
Las Vegas Sales Office: 702-737-9899
Email: highwayradio@highwayradio.com		 Las Vegas Sales Office
101 Convention Center Dr.
Suite, P119
Las Vegas, NV 89109
(702) 737-9899
(702) 737-7833 FAX