Highway Country

KIXW 107.3 Lenwood   KIXF 101.5 Baker     

Format
Modern Country

Target Audience
Travelers driving between Southern California, Arizona, and Nevada

Programming
Country music entertainment reports
Traffic & Weather reports
CNN News

Coverage
I-15 Victorville to Nevada State Line
I-40 Victorville to Ludlow
Local residents of the Mojave Desert

Demographics
25-44
Picks up Loyal Country listeners that dominate San Bernardino & Ventura. Counties in California - 47% of Highway Radio market.

Key Benefits

• Source for updated traffic
• Weather updates as needed
• Country entertainment targeted to loyal country music listener
• 1 billboards
• 27 Adopt-A-Highway signs