The Highway Stations

KRXV Barstow 98.1     KHWY Essex 98.9     KHYZ Baker 99.5

Format
Adult Contemporary.

Target Audiance
Travelers driving between Southern California, Arizona, and Nevada.

Programming
LIVE 24/7
Adult Contemporary Music
Real time Traffic & Weather
Entertainment features
AP News

Coverage
40,000 square miles of the Mojave Desert
1,000 miles of highway I-15; I-40; I-93; I-95 and other feeder routes
Approximately 50 million travelers annually
350,000 local residents of the Mojave Desert

Demographics
Age: 25-54 yrs
Male/Female

Key Benefits

• BRAND - 27 years of identity and loyalty
• REACH - 70% market share of coverage area listeners
• 3-Unit Commercial breaks
• 5 full-size billboards
• 46 Adopt-A-Highway signs
• Promotional vehicle with LED signage doing live promos weekly
• Bart Torres' entertainment reports: "Las Vegas Connection", "View of Vegas", "Look at Laughlin"
• www.highwayradio.com
• Lowest cost of acquisition compared to competitive advertising mediums serving Southern Nevada tourist destinations