The Drive Highway Rock

KHDR 96.9 Barstow KHRQ 94.9 Baker KHWZ 100.1 Ludlow

Format
Crossover rock. Today's favorite artists mixed with monster hits of the past... All with an active rock mix. Artists include Nickelback, Aerosmith, Creed, the Black Crows, AC/DC, Metallica, Van Halen, Led Zeppelin, and more

Target Audience
Young, active highway travelers driving between Southern Nevada and Southern California

Programming
Highway Rock format
Drive-By News, Traffic, and Weather
Drive-Through Comedy breaks
Custom Rock-Clock with 3-Unit breaks
Vegas Rocks entertainment weekly report

Demographics
60/40 Male/Female
25-44
Active Lifestyle
Frequent Las Vegas

Coverage
I-15 between Victorville, CA and Stateline, NV
I-40 between Barstow, CA and Ludlow, CA

Key Benefits

• Only "Rock" station covering the growing highway market
• Impacts an entirely new drive-in market segment
• 'Drive' the fastest growing demographic of the Vegas visitors into your door
• More music, more attitude and hotter content
• Remote broadcast and Highway Radio promotion opportunities
• Entertainment and rock reports by Carlota
• Sponsorships and partnerships available
• 28 Adopt a Highway signs